Traffic Exchange Advertising   Leave a comment

Traffic Exchanges are without a doubt one of the best sources for highly targeted business opportunity minded prospects.

How’s that, you may ask?

The answer is quite simple. It’s because everyone who uses traffic exchanges are people just like YOU!

Let’s first take a look at what traffic exchanges are. And by traffic exchanges I’m talking about surf-for-credit traffic exchanges, start-up page exchanges, and auto-surf traffic exchanges. We’ll go over some examples of these in a bit.
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Surf-for-credit Traffic Exchanges:
Surf-for-credit traffic exchanges are programs where you open your browser to the programs web site, then log in, and begin surfing others web sites. Every 15 seconds or 30 seconds or whatever the timer is set to, you are given a certain number of credits for viewing that web page and then allowed to move on to viewing the next site.

Most surf-for-credit exchanges have some sort of system where you have to click a defined number or color in order to prevent abuse of the system. So, in short, a surf-for-credit exchange is a network of advertisers willing to view other advertiser’s web sites so that their site will get viewed in return.
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Start-page Traffic Exchanges:
In much the same way, a start-page exchange is a program where you set your browser to open to the start-page programs URL. Then, every time you open your browser, you get credits for doing so. In return, your web site will be shown to another advertiser on the network when they open their browser.
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Auto-Surf Programs:
Auto-surf programs are different in that the browser automatically surfs from site to site without any intervention on your part. You simply set it up and let it run. You can even let it run all night without any work from you.

After a defined number of seconds the browser will automatically surf to the next site. Although the conversion rate, or the amount of people who result in sign ups from auto-surfing programs is low, the fact that all you need to do is set it and forget it and it’s not costing you anything, will mean many may find it to still be a worthwhile form of advertising. Hey, if you can set it up to run all night every night and get 1 or 2 signups per week from it, why not?

In addition to earning credits yourself, there is also the option to purchase credits on most traffic exchanges. Since ultimately traffic will cost you either cost your time or money, purchasing credits will prove to be a very good investment for those who learn how to best utilize traffic exchanges in order to profit from them.

Most people who are part of these networks don’t make a conscious effort to look at each web site that opens in their browser or that they surf by for credit. Yet, unconsciously they are open for attack.

What do I mean by this?
Well, take this quiz about yourself:
When you’re surfing the Internet, do you ever make a conscious effort to view an ad?
a) Yes, I do everything advertisers tell me.
b) Are you kidding me? Of course not!
c) I’m a marketing guru. I look at them sometimes just to learn from them.

Most likely, the answer for you was b.
Of course, if you’re smart and are really trying to learn more about marketing, then you probably answered c.
In either case, I’m sure we can agree that the average person tries to avoid ads. In fact, most people go a long way to avoid ads. Most people scroll past the banner at the top of a page, or close out that pop-up window as soon as it comes up.

In the same way, the fellow members of the traffic exchanges are most likely not going to be making a conscious effort to view your ad.

What does this require of you then?
This then requires that you think creatively. Your ad must “pop-out” from the rest. You must create an ad so unlike the typical ad, so eye-capturing and thought stopping that your prospect can not help but be taken out of his unconscious state-of-mind and be forced to consciously read your ad.

Is this even possible?
You bet it is. But it requires you to think creatively.
This, my friend, is the key to tapping the oil found inside traffic exchanges. A traffic exchange is nothing but advertisement after advertisement after, well, you get the idea. So if your ad doesn’t do something great to capture that prospects attention, you’re losing hundreds of prospects from the start.

How can this attention capturing be done?
Well, most people just slap their web site up on traffic exchanges, as it is. I’ve always been a fan of creating targeted landing pages for each type of advertising campaign I run. It takes time, but the short-term effort is certainly worth the long-term result.

So what’s a landing page?
A landing page is a web site that you create that is targeted towards the type of visitor you know is going to see it. So if you are advertising on a traffic exchange, create a landing page that’s bold, maybe has sound, says something that invokes the readers curiosity and something that is visually appealing.

The list goes on, but the point here is that you want to create a web page that reaches out and literally grabs your prospects attention and subconsciously forces them to read your web site. When advertising on traffic exchanges, this is not an option, it is a MUST! Anything else is just a game of luck.

The final piece of advice I have for how to best utilize traffic exchanges is through using them as a lead gathering source, rather than a “close-the-deal” source.

You can get them to enter their email address through offering them something for OF VALUE for free, such as a free report, free e-course or free e-book download. Or you can just mention a few very enticing things about the NoBSzone opportunity that invokes the persons curiosity and creates a desires in him to quick enter his email address in your input box to get more information from you.

Lead generation can be very lucrative because once you have that lead you can put them through an auto-responder series, email them personally, or whatever you desire. You now have that lead for life! The advantage is that now you have that persons email address and will be able to slowly work them into the sale from there.

Posted November 2, 2007 by sidnew in Online Advertising

Search Engine Advertising   Leave a comment

Is this statement true OR False?

Submit to 400,000 search engines automatically and watch an avalanche of traffic spill to your site!

Contrary to public belief, this statement is just not true.

There are a lot of rumors that go around the net that all you need to do is submit your website to thousands of search engines and traffic will immediately start avalanching to your website like never before. The problem with those rumors is that they simply are not true.

Ranking high in the search engines and collecting traffic as a result is a fairly complicated and time consuming process. It will take some work and dedication, but the end result can be rewarding. I will attempt to summarize the concepts of search engine marketing and help you get your start today.

I think it is safe to say we all know what search engines are. Just go to Google.com for an example. You type words, it finds related web sites.

As an advertiser, you should instantly see the potential in using search engines as a tool to get traffic to your own site. And in fact search engines are a very powerful marketing tool that can prove very helpful if properly utilized.

The first mistake most newbie marketers make is to submit their site to search engines without ever optimizing their web page. Now in order to be able to optimize your web page, you must first own the web page (you cannot edit and optimize your NoBSzone affiliate page).

Search engine optimization is a detailed, lengthy process that would be to difficult for me to get into complete detail here, so I’ll leave it up to you to read the search engine optimization course from NoBSzone if it is available at this time or do a little research of your own to learn how.

I will still leave you with the most crucial tips to get you on your way and to keep you from making fatal mistakes.

What is more important to optimize?

a) Meta tags

b) Content

c) Both are important

In my opinion, both are important to attend to, but even more important than optimizing your Meta tags is optimizing your content. Most of today’s search engines (especially the largest — Google), focus more on your content as a guide to relevancy than your Meta tags. It is not bad to optimize your Meta tags with a good description and keywords, but just remember that even more important is your content optimization.

Review your web site content and look for creative ways to strategically add into your content the keywords which you are focusing on reaching. For example, if you are targeting the keyword “Internet marketing,” you will want to ensure that the phrase “Internet marketing” appears frequently within your sites ad copy. The more it appears, the greater your chances of being listed high are. Yet be sure to do this within reason. Your website is made primarily to read by humans, not search engines.

Of course, as I said Meta tags are still an important issue to attend to as well. While Google may not use Meta tags much at all as a guide to relevancy, some other popular search engines still do.

Meta tags are the html tags in between the tags of your html, found at the top html of your web page.

For example

NoBSzone – Downline Builder
<meta name=”description” content=”NoBSzone – Live Internet marketing from leading experts AND the chance to make up to $10,104 per month!”

<meta name=”author” content=”Joe Garis, NoBSzone. Internet marketing and network marketing expert.”

In the above example the tag is a description of your site that will appear on the browser taskbar at the top of browser. This description should accurately explain your site, but it should also be rich with your most important keywords.</p> <p>In the tag, you will want to include a short description of your web site. This is what appears as your description when you appear in the search results on some search engines. While this description should be rich in your targeted keywords, it should more importantly accurately describe your site. If you right a description optimized with keywords, but that doesn’t make sense to humans, no one will click thru to your site.</p> <p>The tag is where you will type your targeted keywords, separated by a comma.</p> <p>In the tag, you will want to include a short description about yourself, the author. Make it accurately describe you, but also don’t be afraid go ahead and puff yourself up a little bit ūüôā</p> <p>Let me guess what you’re thinking now?</p> <p>You’re wondering what keywords you should use and how you should choose them.</p> <p>Well, the best advice is to keep your keywords targeted and narrow, rather than broad. </p> <p>For example, rather than using the broad search term, “network marketing,” try using a less searched, more targeted keyword like “network marketing training.” Even while narrow, targeted keywords get searched less, you will be competing with less people for the top spots and will end up with a higher position under that keyword and ultimately more traffic in the end.</p> <p>Go to <a href="http://inventory.overture.com/d/searchinventory/suggestion/" rel="nofollow">http://inventory.overture.com/d/searchinventory/suggestion/</a> for a cool tool to help you choose your keywords. You type in a broad search term, and it suggests narrow search terms.</p> <p>The other optimization tip to keep in mind is link popularity. Again, this is especially a factor with Google, but since Google is by far the most used and accounts for about 70% of all Internet searches, it is wise to focus on being optimized for Google most of all.</p> <p>Link popularity has to do with how many other pages there are on the Internet with links to your pages. The more pages linking to you and the greater the link popularity of the pages linking to you, the greater your link popularity will become.</p> <p>Many people believe they can solve this problem by simply submitting to thousands of Free For All (FFA) link sites and instantly have thousands of sites linking to them. But the unfortunate truth is that Google and most other search engines can recognize and ignore the links to your site which reside on FFA sites. So the point here is, don’t bother wasting your time submitting to thousands of FFA sites because it doesn’t help you.</p> <p>What does help your link popularity is taking the time to submit your site to all the major web directories (such as <a href="http://www.dmoz.org" rel="nofollow">http://www.dmoz.org</a>). These sites are credible and have a high link popularity rating, which will only help your link popularity rating in the end.</p> <p>A good site to go to for a listing of all the biggest and best directories to submit to for traffic and increased link popularity, go to <a href="http://jimworld.com/promoteb.html" rel="nofollow">http://jimworld.com/promoteb.html</a> </p> <p>Developing key partnerships with other web sites is the other way to increase link popularity. You can find other web pages that you would like to be linked to and swap links. You create a page on your site with links to only a select few web sites and they do the same </p> <p>There are many other optimization tricks and the more tricks you use the better your chances of ranking higher will be, but just remind yourself not to get to obsessed with search engine ranking and remind yourself that there are other advertising methods to attend to. Get your site basically optimized and submitted to start off, then come back and tweak it over time.</p> <p>After you have finished your optimization, you are now ready to submit to the search engines. Although you may be dazzled by the chance to submit your site to 400,000+ search engines (or other such offers) with one click, please remember one thing‚Ķ </p> <p>Remember that although there are thousands of search engines out there, only a handful really matter. The truth is that a handful of the major search engines account for about 96% of all search engine traffic. So it is quite obviously more beneficial to focus on getting submitted to the major players, rather than all the thousands of little ones.</p> <p>With that said, let me suggest that you throw automated search engine submission tools out the window right now and submit manually. After all, only a handful of the top engines even matter and you will almost always see better results with your rankings when submitting manually. In addition, when you submit manually, you know it’s really getting done.</p> <p>So what are the top search engines that power thousands of other search engines and account for about 96% of all search engine traffic?</p> <p>1) Google (<a href="http://www.google.com/addurl.html" rel="nofollow">http://www.google.com/addurl.html</a>)</p> <p>2) FAST (<a href="http://searchservices.lycos.com/&#8230" rel="nofollow">http://searchservices.lycos.com/&#8230</a>;)</p> <p>3) Inktomi (<a href="http://searchservices.lycos.com/&#8230" rel="nofollow">http://searchservices.lycos.com/&#8230</a>;)</p> <p>4) Teoma (<a href="http://ask.ineedhits.com" rel="nofollow">http://ask.ineedhits.com</a>)</p> <p>5) AltaVista (<a href="http://av.ineedhits.com/" rel="nofollow">http://av.ineedhits.com/</a>)</p> <p>While Google may be free to submit to, others like Inktomi, FAST, Teoma and AltaVista cost money to submit to. My advice would be that unless you have spent some time on optimization and know that your site is going to do well on the search engines; don’t spend the money on paid submission engines. The only advantage to the paid submission engines is that there is usually not as much competition on them because they aren’t free.</p> <p>However, you can use a little known trick to get on the paid submission engines free. What you do is find someone else with a website already listed on these engines and get them to list a link to your site on their site. Then, when the Inktomi, FAST, Teoma and AltaVista spiders come to crawl their sites, it will find your link, go to your site, and add your site to their index. This can work, but still the only sure way to get listed is to pay the fee.</p> <p>For a free link popularity test:</p> <p><a href="http://www.ineedhits.com/free/popularity/" rel="nofollow">http://www.ineedhits.com/free/popularity/</a> </p> <p>For help in creating your meta tags:</p> <p><a href="http://www.ineedhits.com/metatag/" rel="nofollow">http://www.ineedhits.com/metatag/</a> </p> <p>Taking the Guesswork Out of Search Engines: Pay-Per-Clicks</p> <p>As everyone knows, the most used tool on the Internet is the search engine. Eight out of ten people looking for a product or service will use a search engine to find it. If you have such an offer for the public, you need to get on the search engines in order to be found by your customers. The problem is getting a good ranking on a search engine can be tricky and for most, impossible.<br /> Many of the largest search engines change their criteria for placement regularly, making it hard to control whether you are going to be at the top of the list, or at the bottom. If your site popularity is low, meaning, very few other sites are linked to you, you are limited to the keywords you can target. At best, you need to use three or four words in a string to make a keyword phrase.<br /> Pay-per-click search engines have a different system when it comes to placement and ranking of sites. A business or website owner simply places a “bid” for a certain keyword or phrase — the higher the bid, the higher they will be placed when someone searches using that keyword. The popularity of your site has no effect in a pay-per-click engine. Even a brand new site can target the most popular keywords. If a searcher clicks through to the site, then the owner pays the bid amount (usually a few cents) to the engine.<br /> As you can see, this system gives web-business owners much more control over their search engine placement and ranking. Advertisers promoting their product or service have complete control over keyword bids and they set the desired amount of money they wish to spend each month to get potential clients to start coming to their site. With this in mind, there are a few tips that you can use to help make the most of your money when using a pay-per-click search engine:<br /> * Think carefully about your keywords — choose the keywords that you think your CUSTOMERS will use to search. Remember that these are likely to be different than the terms that industry insiders use. The more combinations you can find using your keywords, the better chance you have of potential clients finding you.<br /> * Use synonyms to find more new keywords. Some search engines will have a “Keyword Finder” service to help you find alternate keywords. Use these programs to see if there are keywords you hadn’t thought of before.<br /> * Some engines offer bulk keyword submitters where you can enter hundreds of keywords at one time. In this case, it’s best to bid the lowest price they accept and then adjust your bids from your member control panel. These panels usually show you how many other sites are targeting your keyword and what the current bid is. It’s simply a waste of money to bid 5 cents-per-click for a keyword if the highest current bid is only 1 centper-click.<br /> * For the best results, select a pay-per-click engine that will allow unlimited keyword selections and target as many as you can that are related to your site. However, make sure they ARE related. Most good engines want to keep their site as relevant as possible to their searchers and they WILL check.<br /> * Although the number one position will get you the best results, you can still receive significant traffic at a lower bid. If you can get into a “topfive” or “top-ten” position for a substantially lower bid, your marketing costs are likely to decrease.<br /> * You can make your keyword more specific by adding words, making it into a key phrase. Usually, the longer and more specific the phrase, the higher you will be able to get yourself placed for your bid. Remember, however, not to get TOO specific, because searchers may never use that term!<br /> * Log on as often as you can to check your bids. A recent survey found that 25 to 50 percent of bids were higher than necessary. Why? Simply because advertisers do not have the time to keep tabs on all of their bids. Sometimes companies drop out of their keyword promotion which can remove several of your competitors. If you don’t log on and check, you could be paying higher prices per click than necessary. Better still, pick an engine that will notify you when this happens.<br /> Pay-per-click search engines help to take some of the guesswork out of getting a high ranking, but, like anything else, they will only be effective if you do your research and think through your choices before placing any bids. Some of these engines will even do that for you. </p> <p>Author James Colbert is an expert on search engine promotion and pay-per-click search engines. His latest enterprise, Search Import, is the first pay-per-click engine to allow searchers to get results from 15 different engines. Also, Search Import adds a $25 BONUS to all first deposits! To find out more about this great service, please visit<br /> <a href="http://www.SearchImport.Com/click.cgi?id=27dn" rel="nofollow">http://www.SearchImport.Com/click.cgi?id=27dn</a>.<br /> James can be reached at: james@SearchImport.Com</p> <div id="atatags-370373-61f385848b849"> <script type="text/javascript"> __ATA.cmd.push(function() { __ATA.initVideoSlot('atatags-370373-61f385848b849', { sectionId: '370373', format: 'inread' }); }); </script> </div> </div> <div class="meta"> <p>Posted November 2, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/02/safe-list-advertising/" rel="bookmark">Safe List Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/02/safe-list-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-15" class="entry-content post-15 post type-post status-publish format-standard hentry category-online-advertising"> <p>Do you like free and low cost advertising?¬†<br /> Do you like being able to advertise to targeted, pre-qualified prospects?<br /> Of course you do!</p> <p>It is absolutely true that email advertising is one of the best, low cost advertising methods available to today’s Internet marketer.¬† That’s why it is no surprise that we all get blanketed with spam messages everyday in our email accounts.</p> <p>The question of every Internet marketer then is, “How can we utilize email as an advertising tool without breaking spam rules and getting shut down?”</p> <p>When answering this question we need to come up with solutions that enable us to email lists of “opt-in” subscribers.¬† Opt-in means that the person has signed up and agreed to receive email from a particular party.</p> <p>In order to gain access to opt-in email subscribers you can build your own list, rent someone else’s list (such as ezine advertising or solo email ad advertising), or you can utilize safelist advertising.</p> <p>When ezine advertising or solo ad blasts are too costly, many marketers turn to safelist advertising.¬† A safelist is simply a group of people who agree to receive email advertisements from each other for the privilege of sending their ad to others in return.¬† It is a big opt-in list in effect.</p> <p>There is a lot I could explain about safelists, but I’ll just make it easy by telling you that the best type of safelists to use are the ones that are private and owned by individuals, hosted on their own servers which they own or rent, and not the huge public safelists like ones administered by Yahoo!</p> <p>There are many categories of these private owned safelists.</p> <p>The categories of safelists are:<br /> 1)¬†¬†¬†¬†¬†¬† Free membership safelists<br /> 2)¬†¬†¬†¬†¬†¬† Paid only membership safelists<br /> 3)¬†¬†¬†¬†¬†¬† Paid membership with a free member option safelists<br /> 4)¬†¬†¬†¬†¬†¬† Credit system safelists<br /> 5)¬†¬†¬†¬†¬†¬† Paid to read safelists.</p> <p>Free membership safelists:</p> <p>In purely free membership safelists, it is free to join and send emails.¬† The only problems with these types of safelist are they are usually used and abused.¬† They are many times not taken care of to well by the owners, simply because the owners don’t make money from it.¬† In many cases the owners will use your primary contact address to email you advertisements to make it worth their while to run the safelist.</p> <p>They basically use their created safelist as a lead gathering tool for themselves rather than actually desiring to run a solid safelist for their members.¬†<br /> Free safelists also tend to come and go very quickly making it hard to keep up with them.¬† The only way I would recommend using them is if you use an automated submission tool for posting to these safelists (such as <a href="http://www.safelistboys.com/">www.safelistboys.com</a>).</p> <p>Paid only membership safelists:</p> <p>Paid only membership safelists are usually the most responsive type of safelists, but the drawback is that they cost money.¬† In many cases the cost is not worth the results, but in some cases, depending on the size and quality of the list, it can be worth the investment.</p> <p>Initially, when many of the safelists with paid membership options are coming out, they offer specials like “free paid membership to the first 500 members.”¬† If you can then get in and join in the first 500 and get a free upgrade for life, and do this with many safelists, you can easily gather yourself up a good number of paid memberships for free</p> <p>Paid membership with a free option safelist:</p> <p>The next type is the paid membership with a free option safelist.¬† You can join these lists as a free member but usually with certain limitations like only being able to email once per week instead of everyday or only being able to email a small percentage of the lists members.¬† Paid members then get full access to all the features of the safelist.¬†</p> <p>These are probably the best type of safelists to join because if you look enough you can find enough of these safelists that allow free members to email the entire list once per week.¬† If you join a number of these kinds of lists then over the course of a week you will still have a very large reach of higher quality safelists without having to pay to join any.</p> <p>Credit System Safelists:</p> <p>Then there are safelists where you earn credits to email others based upon either receiving email from others or clicking links in the emails for credit or by referring others to the safelist and receiving credits for it.¬† These types of lists are usually less desirable because they require a lot more work on your part.¬† Although, the credit based safelists are often time more responsive than others and can sometimes prove profitable as a result.¬† Of course, if you don’t have the time to be a member of these types of lists, you can usually purchase advertising to the list without the trouble or earning the credits.</p> <p>Paid to Read Safelists:</p> <p>Paid to read email is the last type of safelist.¬† In these lists, you must open the email advertisements and click on the link within the email for credit.¬† This credit can then either be converted to cash or used as currency to purchase email advertising to the list.¬† Again, these lists are usually less desirable because they require a lot of work on your part.¬† However, they are usually much more responsive than other safelists as a result of their credit system.¬† Of course, if you don’t have the time to be a member of these types of lists, you can usually purchase advertising to the list without the trouble or earning the credits.</p> <p>So then, are free safelists even worth it?¬†</p> <p>The answer is that yes, by all means, free advertising is always great and if it is worth it to you, then go for it.¬† You just need to weigh the options.¬† Although the free safelists don’t cost you money, they still cost you time.¬† So, it may be more worth it for you to just pay and join a huge paid safelist with 40,000 members, rather than joining 80 free safelists with only about 400 members and spending much time submitting to all those 80 free ones.</p> <p>Although, if you decide to join a paid safelist, just be sure that you do your due diligence on them first to make sure it will be worth your money.¬† Most likely if the site looks like it was created by a child, does not say how large the member base is, and there is not much information on who runs it then it is likely not a wise choice to join.¬† Just use your head and choose wisely.</p> <p>You may be wondering, “What’s the best strategy for a wide reach of safelists at not much cost of time and money?”<br /> Well, the secret is in the mix of using automated submissions services and manually submitting.¬† Although you can join and mail out your ad to safelists all manually, it will become very time consuming.¬† This is time that could be spent on crafting ad copy and utilizing other forms of advertising.¬† So, you will probably find it worth while to use an automated safelist submission tool to submit to all the smaller free safelists.</p> <p>Then, you can combine this with a plan to submit manually to many of the larger paid membership with a free member option safelists to extend your reach.¬† With many safelists, you can even add your own chosen safelists to the automatic submission tool and automate almost the entire process.</p> <p>Automated safelist submission software can be set up to automatically submit email ads you write to hundreds of safelists on a set schedule.¬† This software can take a bit of time in the beginning to set up, but will prove to be very useful and save you a lot of time down the road.</p> <p>Now it is an absolute must when joining a safelist to create yourself a new email address for all the safelist email advertisements to go to.¬† You will get A LOT of emails and will certainly want a separate email account to handle these emails.¬† Although the solution may appear to be simply creating a free Yahoo! account, the issue here is that in most cases these free email boxes are too small.¬† You will need more space to handle all the messages you will receive.¬†</p> <p>To solve this problem, you can try and get a new email address exclusively for safelist use created with your ISP which usually offers you this service as part of your Internet access.¬† You can then access your email through POP3 access and all your messages will be stored on your computer allowing you to handle all the messages.¬† This is important because if messages sent to you start bouncing back because your inbox is over quota, then in many cases the safelist owner will kick you out of the safelist.</p> <p>At this point, you have probably realized that everyone in a safelist is probably just like you, going into their email accounts periodically and deleting all their messages without reading them.¬†</p> <p>So then, is it even worth it to advertise on safelists?</p> <p>The answer is yes because as people go in to delete their messages they are usually glancing very quickly at the headlines of the emails to see what catches their eye.¬† If something catches their eye, then they read it.<br /> Therefore, it is safe to say that the most important part of safelist advertising is the headline.¬† It is amazing at the amount of people I see using safelists with absolutely horrible headlines.¬† It’s no wondering many people see no results from safelists.</p> <p>Although I will leave it to you to review NoBSzone’s courses on the subject of copywriting and email advertising to learn more about crafting good email headlines, I will give you a quick tutorial on how to create stunningly effective email headlines for safelists.</p> <p>Check out the three sample inboxes below, examine the headlines and see it you can pick out which one would be the most effective for a person scanning the headlines:</p> <p>First try…<br /> Email 100 million targeted prospect!! Spam free!!<br /> Make a fortune on Ebay!<br /> —-FREE Sales Letters—-<br /> Spycam better than the x10!<br /> It’s finally here!<br /> This should help!<br /> 10,000 hits per day for FREE!!!<br /> You should have answered¬†¬†¬†<br /> “—-FREE Sales Letters—-”<br /> Let’s try again…<br /> Email 100 million targeted prospect!! Spam free!!<br /> Make a fortune on Ebay!<br /> Spycam better than the x10!<br /> It’s finally here!<br /> >>>>FREE 7-day e-course on Safelist Advertising<<<<<br /> This should help!<br /> 10,000 hits per day for FREE!!!<br /> You should have answered¬†¬†<br /> “>>>>FREE 7-day e-course on Safelist Advertising<<<<”<br /> One more time…<br /> Email 100 million targeted prospect!! Spam free!!<br /> Make a fortune on ebay!<br /> Spycam better than the x10!<br /> ________FREE Report on the Best Lead Sources!<br /> It’s finally here!<br /> This should help!<br /> 10,000 hits per day for FREE!!!<br /> You should have answered¬†¬†¬†<br /> “________FREE Report on the Best Lead Sources!”<br /> As you can see from the illustrations above, the most effective and scanable headlines are those which are indented with some type of keyboard art, but still look professional at the same time.<br /> The last point I want to make is one that it is my advice to use safelist advertising as a lead gathering source rather than a direct selling source.<br /> For example, in the examples above I said things like “FREE Report on the Best Lead Sources!”, “FREE 7-day e-course on Safelist Advertising”, and “FREE Sales Letters” to entice people with something free.¬† I would then proceed to write persuading ad copy to get them to my site where there is a form to subscribe to my list to receive the information.<br /> It is much easier to gain a list of contacts by offering something OF VALUE for free and then marketing to those contacts using an auto-responder system and working them into the sale.</p> </div> <div class="meta"> <p>Posted November 2, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/02/pop-up-pop-under-advertising/" rel="bookmark">Pop Up – Pop Under Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/02/pop-up-pop-under-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-14" class="entry-content post-14 post type-post status-publish format-standard hentry category-online-advertising"> <p>Get 100,000 visitors to your site right now for only $30! Does this ad look familiar to you? If you’ve spent any time at all researching ways to advertise your site on the Internet, you’ve no doubt stumbled across these types of ads many times now. So how do these advertisers actually get 100,000 visitors to your site for only $30?<br /> Well, the answer in most cases is through the use of pop-up and pop-under advertising.</p> <p>What is pop-up and pop-under advertising?</p> <p>Glad you asked. Do you recall all the times you’ve been on sites and had a little browser window pop-up overtop of the site you were looking at and display an ad to you? I’m sure you have. Do you remember what your trained response was to those ads? The truth is you might not even remember responding to most those ads because, like most people, you probably have yourself subconsciously trained to instantly exit out of one of these windows as soon as they appear on your screen.</p> <p>The same is true of pop-under advertising, which is the same concept except the ad pops up underneath your currently opened browser window. This way, the ad doesn’t interrupt you and distract you immediately and you instead see the ad after you minimize or exit the current browser window. In theory, pop-under ads seem better and possibly even an effective way of advertising, but in reality most people still notice the ads being launched underneath their browser and click the browser ad in their taskbar to exit out of them in the same instant they appear.</p> <p>Due to the subconsciously trained mind of the typical net citizen, pop-up and pop-under advertising have been ruled next to useless for the average Joe advertiser.<br /> Don’t get me wrong, pop-up and pop-under advertising do have their use, but here is what they are useful for…</p> <p>BRANDING AND LEAD CAPTURING!</p> <p>Yup, that’s it. If you are considering using pop-up and pop-under advertising for any other purpose, you might as well flush your money down the toilet now.<br /> The reason they are good for branding is because even though the response rate is not very good for pop advertising, in most cases the person still sees the ad while exiting it. Over time, a company can use pop-ups and pop-under as an effective way to make their brand known and brand their name and company image on the mind of Internet users everywhere.</p> <p>The reason pop-ups and pop-under ads are good for lead capturing is because in lead capturing you are offering something of value to the person for free. If you make this message attention getting so it grabs the user and captures their attention before they exit the window, you may be able get a few of them to enter their name and email address and possibly more information in order to receive whatever you are offering.</p> <p>If you attempt to use pop-up and pop-under advertising in any other way than for branding and lead capturing, then I’m afraid you are most likely not going to be very happy with the results. In my experience, it is next to impossible to close a sale using pop advertising (I’m talking a .000001% response rate if you are lucky). But by using it to capture leads, you may find the response rate to be just high enough that it is worth the investment.</p> <p>However, if you are going to try and utilize pop-up and pop-under advertising for branding or lead capturing, here are a few guidelines to use when deciding who to purchase your advertising from…</p> <p>1) Quality is better than Quantity! Try and find yourself pop-up and pop-under advertising that’s targeted to websites with visitors of related interest to your offer and are from a country that can speak the language your ad is in. As always, you will see a much higher response when you advertise to pre-qualified prospects.</p> <p>2) Preferably, look for pop advertisers that offer a guarantee that they won’t count hits to your site unless the visitors stays at your site for at least a predefined number of seconds, like 20 seconds for example.</p> <p>3) Don’t purchase pop advertising from a site that looks like it was created by a child and does not have much information (such as contact and support information).</p> <p>4) If the website says that pop-up and pop-under advertising is the absolute best way ever to promote any product or service, remind yourself that they are lying to you and probably not a trusted source.</p> <p>Lastly, pop-up and pop-under ads can serve another very lucrative way of advertising. This way has to do with installing pop-up and pop-under ads on your own site. If you have your own web site advertising Your LCW or another product or service, you will likely desire to at least capture the email address of those who visit your site so you can follow up with them.</p> <p>You can utilize pop ads to enable this process by having a pop-up ad appear at the entry and exit of your web site. This pop-up ad will be a small window that offers something of value for free or invokes the curiosity of the visitor and asks them for their name and email address to receive the prize or get their secret. By enabling pop-up ads upon the entry and exit of your site, and having the same lead capturing offer integrated into your site, you can greatly increase the chance that you will at least be able to capture a good percentage of your site visitors as leads to follow up with through an auto-responder system.</p> <p>In my opinion, integrating lead capturing as part of your advertising efforts is not an option, but a crucial element to your success.</p> </div> <div class="meta"> <p>Posted November 2, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/02/pay-per-click-ppc-advertising/" rel="bookmark">Pay Per Click (PPC) Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/02/pay-per-click-ppc-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-13" class="entry-content post-13 post type-post status-publish format-standard hentry category-online-advertising"> <p>Before explain about PPC advertising, first, let me explain to you what PPC engines are.¬† PPC engines are just like search engines, except you pay a certain amount per click for every person who clicks on your ad and goes to your site. Ever notice those rectangle box ads on the right hand side of every search results page on Google.com?¬† Well, that’s an example of PPC advertising.<br /> By utilizing PPC engines, you can buy your way to the top of the search results, by paying per click to your site and easily craft your ad just the way you want it. This allows you to target your ad just the way you want it to just the right prospect you want to see it.</p> <p>Of course, just like every form of advertising, there’s a right and wrong way to go about utilizing it.¬† Allow me to tell you the major pitfall of most people who advertise on PPC engines.¬† When most people make their attempt at advertising on PPC engines, they try to reach out to the prospect, instead of letting the prospect come to them.¬† Now believe me when I say that typically in advertising you need to reach out to your prospect or else they will never know about you.¬† But when it comes to PPC advertising, the most effective way to utilize it is by waiting for your prospect to come to you.</p> <p>To further clarify this, check out this example:<br /> Which keyword used when advertising on PPC engines do you think will yield the best Return-On-Investment (ROI)?<br /> a)¬†¬†¬†¬†¬†¬† Network Marketing<br /> b)¬†¬†¬†¬†¬†¬† NoBSzone</p> <p>If you answered “A,” you’re wrong!¬† If you answered “B”, however, then you are absolutely correct!</p> <p>Why is this?¬† Some may tend to think it would be the other way around.<br /> Well, the first thing you must understand when going at any form of advertising is that the quality of your prospect is MUCH more important than the quantity. I would much rather get 100 quality, targeted visitors, who are genuinely interested in my product to my site than 10,000 visitors who are not interested one bit in my product and will instantly leave my site once they see what it’s about.¬†</p> <p>Although, just to clarify that statement, let me just say that every bit of advertising does help and if you can get thousands of visitors to your site absolutely free or low cost and without much time and are seeing decent results from it, then go for it.¬† Every little bit helps!</p> <p>But speaking in general, in order to maximize your advertising efforts, remember that quality is better than quantity and targeted better than untargeted.<br /> It is of utmost importance that you carefully consider the frame of mind of your visitor when choosing what kind of traffic to draw to your site.</p> <p>This then brings us to understanding why a prospect coming to your site after typing in “Network Marketing” will be of less quality than visitors who come to your site by typing in “NoBSzone” on a search engine.</p> <p>What do you suppose is the frame of mind of a visitor who just came to your site after typing in the keyword “Network Marketing”?<br /> a) Already very seriously considering joining NoBSzone and just looking for a good downline to join in.<br /> b) Not interested at all in a network marketing business.<br /> c)¬†¬†Interested, but just casually looking around at what’s available out there.<br /> If you answered “C”, then you are correct!</p> <p>Why is this?¬† This is true because most people who type in a broad search term will be likely to be just browsing around, not really and truly interested in any certain thing, but just seeing what’s out there.</p> <p>However, someone who types in a keyword like “NoBSzone” is in a completely different state of mind.¬† Most of these visitors have already seen and heard of NoBSzone and are now heading to the search engines to find out more about NoBSzone or to find the best downline to join in.</p> <p>This is why I said earlier that I loved PPC advertising because you can bank off of others advertising.¬† As others advertise NoBSzone in various ways, online and offline, you can be absolutely certain that a good number of those people will head to the search engines for more information before joining.</p> <p>The frame of mind of this visitor is much different.¬† He is interested in NoBSzone, wants to find out more about the company and/or find the best, most active downline to join in.</p> <p>Due to this, not only will you receive a better Return-On-Investment for the click-thru charges incurred to obtain that visitor, but you will also know how to best target this visitor.¬† Targeting a visitor based upon what you already know about him is a way to boost your sales dramatically.</p> <p>So, if you know that your visitor who typed in “NoBSzone” is interested in joining NoBSzone and simply wants more information on the company or information on the best downline to join in, then you know exactly what to give to him.</p> <p>As a result, you might now decide to offer a free due diligence report on NoBSzone, or evidence of payment you received, or names of authority figures that have joined NoBSzone and endorse it, or whatever you feel that your prospect might need in order to be convinced that NoBSzone is the best opportunity for him.¬†</p> <p>Or you may offer him enticing “brides” so to speak to join your downline.¬† Tell him about you and your team, the ways in which you will support him, bonuses he will receive for joining your team and information about how active you and your team are in advertising NoBSzone.¬† By assuring him your downline is the best, you will make him want to join yours out of all the others.</p> <p>PPC advertising can be an incredibly lucrative form of advertising, or it can be a complete and utter waste.¬† The outcome depends on how you go about utilizing this form of advertising.¬† So take what I’ve said, dwell on it, use it, and creatively think of more of your own ways to enhance the return of your advertising efforts when using PPC engines.</p> </div> <div class="meta"> <p>Posted November 2, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/01/newsgroups-advertising/" rel="bookmark">Newsgroups Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/01/newsgroups-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-12" class="entry-content post-12 post type-post status-publish format-standard hentry category-online-advertising"> <p>Have you ever noticed how when you give someone advice – advice that works that is – that you immediately establish yourself as an authority in their mind?</p> <p>Then, have you played with this power and come to realize that once someone sees you as a reputable authority in a certain area of expertise, they will much more likely follow you into whatever you suggest is good for them?<br /> This psychological factor to conform to, follow, and obey authority is built into every human being, even YOU! </p> <p>For example, ever notice how blindly the Internet marketing community will follow the established Internet marketing authorities of our day? This is due to the psychological tendency of every human being to follow the authorities. After all, these people are at the top, they know what their doing, they give the right advice and people respect them for it.</p> <p>Although you may think you are not in the position to utilize this psychological marketing tactic, you actually are. At any given time you can use this tactic, on a smaller scale, and establish yourself as an authority in a given subject and use that authority to guide people into whatever you wish.</p> <p>This skill is not easy to master and it takes a good balancing act to perfect, but it can be used with great success.</p> <p>First, you must be sure that you do actually </p> <p>KNOW what you are talking about in whatever subject matter you decide to give others advice on. After all, if your advice is bad and doesn’t help anyone, you will not establish yourself as a reputable authority.</p> <p>If you do know your stuff and can give good advice within a particular subject matter, you will be able to quickly establish yourself as an authority in that subject and therefore gain the credibility and trust needed to have the power to suggest what you wish to your followers (such as a product or service that would be good for them) and they will be much more likely to listen to your advice and purchase what you suggest.</p> <p>You may be thinking, “How can I utilize this tactic for my success in the real world?”</p> <p>There are several real world options for this and they include applying this concept to our copywriting, ezine publishing (which is talked about elsewhere in this course) and also newsgroup advertising.</p> <p>What is a newsgroup?</p> <p>A newsgroup is an online discussion forum focused on a particular subject area. They allow people to post questions, comments, news, etc. and respond to each others posts in order to discuss various topics. You may have visited a newsgroup before. Maybe you’ve been on an Internet marketing discussion forum to read the posts and learn more about this area.</p> <p>A newbie to Internet marketing might go on an Internet marketing focused discussion forum and post questions he has about this subject. Once others post questions, it is now your time to begin your marketing strategy. If you understand how to answer their question, you can answer them and give them the advice they need. </p> <p>Once you have given this great advice, this person will begin to respect you and see you as an authority. Or you may begin discussion by making comments or suggestions or posting a guide about a particular area of Internet marketing for example. Then, as others read this information and find it useful, you will again establish yourself as an authority in their mind.</p> <p>The concept here is simple. Hang out in these newsgroup discussion forums, post questions, answer questions, and post guides and advice, and just plain make yourself known as an authority in your subject area.</p> <p>Well then, how are we supposed to best market to these people without being too blatant about it and being accused of spam?</p> <p>As you will find out when you begin hanging out in newsgroup discussion forums, spam is not usually tolerated. By spam I mean members of the forum who post blatant advertisements, especially when not accompanying the ad with advice or something useful for the forum members. Not only will you get kicked out by spamming, but you will also ruin any chance you may have had at establishing yourself as an authority.</p> <p>The only option then is to think creatively and manage to work your advertising messages into your posting activities. If by answering someone’s question or giving certain advice, the NoBSzone opportunity fits with what you are saying and you can suggest they check it out without sounding too obvious about promoting it, then you will not get accused of spam or lose your authority.</p> <p>In addition to this, it is usually acceptable to include a short description about yourself or your company and include a link to your advertised product, service, or opportunity as part of your signature at the bottom of your post. This is same concept as adding an advertisement to your personal email signature (which by the way is a very effective way to advertise).</p> <p>When working your ad into your post or adding a short ad with your signature at the end of your post, be absolutely sure to use creative copywriting tactics to ensure the maximum response rate. Read up on the copywriting courses NoBSzone has released and learn how to write so that you ignite your reader’s curiosity, take control of his senses, and leave him with no choice but to check out your offer.</p> <p>Last of all; please be careful with what you say and how you present yourself at all times on these newsgroups. It will take you much longer to work yourself back into a reputable authority figure position after saying the wrong thing than it does to get into that position in the first place.</p> <p>Finally, have fun and don’t let the authority idea get to your head!</p> </div> <div class="meta"> <p>Posted November 1, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/01/leads-advertising/" rel="bookmark">Leads Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/01/leads-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-11" class="entry-content post-11 post type-post status-publish format-standard hentry category-online-advertising"> <p>What do insurance salesmen, car salesmen, and every other salesman need a consistent supply of to makes their sales? The answer to this question is the same as what you need for success with your business. The answer is a consistent and fresh supply of leads.</p> <p>When it comes to generating leads for your business there are many different options. In fact, it’s very easy to get lost in the whirlwind mess of generating leads.</p> <p>But there’s no need to worry! This lesson is going to help explain to you what lead generation and advertising is all about and help guide you in the right direction.</p> <p>Are you ready?</p> <p>A lead is simply someone who has shown interest in your business or industry that you have gathered the information of. The information you gather on them may be just their email address or it may include their name, address, phone number, email address, etc. These leads are usually highly targeted, interested in your business or industry, and very valuable as a result.</p> <p>The extent of the information you receive about a lead depends on the extent of information you or the company you get your leads from requests during the lead gathering process.</p> <p>This leads me in to explaining the 2 basic methods available for getting your hands on some fresh leads.</p> <p>Here’s the first way to gather leads…</p> <p>The first way is to gather the leads yourself. Granted, this way is certainly more difficult and time consuming and takes some time to learn, but in the end it can save you a lot of money and prove to be very lucrative.</p> <p>What happens here is you develop your own website that has only 1 single purpose. That purpose is to grab your visitor’s attention and get them interested in receiving more information from you. </p> <p>You may do this by offering something OF VALUE for free. Like a free e-book or a free report or a free email course. Then, in order to receive this free prize your visitor must fill out a form with their information. You may just ask for the persons email address or you may ask for their name, email address, phone number and more.</p> <p>Generally, the less information the visitor has to fill out, the more apt they are to fill it out. When deciding what information to collect on a lead, consider what your plans are for them. If you plan to simply enter them into an auto-responder system, just ask for their name and email. If you’re planning on calling your leads because you know you are able to close more sales that way, you should then ask for their name, email address and phone number. </p> <p>Always remember to put a disclaimer on your lead gathering web page. Make sure the prospect has the assurance that their information will never be sold or rented to anyone and only used by you to contact them with the information they are requesting.</p> <p>Once you have completed this lead gathering web page, you are now ready to get it exposure and gather leads with it. You can pretty much advertise a lead gathering web page anywhere and see a response greater than that of simply advertising your affiliate page. It is almost always easier to entice someone upfront into filling out some information to get something for free than it is to show them an opportunity and close a sale at the first meeting.</p> <p>Rate on a scale from 1 to 10 how important you feel it is to build trust with your prospect before making a sale.<br /> 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 </p> <p>If you guessed 10 or near 10, you are absolutely correct!<br /> That is what makes lead gathering so powerful. You can gather leads more easily and then work them into the sale. I recommend feeding your leads into an auto-responder system (explained elsewhere in this course). This helps to work the lead into the sale and in most cases reproduces much better results than trying to close the deal up front. </p> <p>This is just like when a salesman comes to your door and tries to build rapport or credibility with you first. The salesman’s goal is to build a trusting relationship with you first, which will make you thousands of times more likely to buy from him. This rule should most certainly apply to the online advertising world as well as offline as it will yield immensely successful results for those who use it.</p> <p>So what is the second way to gather leads? Buy them!</p> <p>Yep, that’s it! If you would prefer not to spend the time and effort to gather leads yourself, your only other option is to purchase them from a company that specializes in the lead gathering process, gathers the leads, and then sells them to you.</p> <p>In this way, you have an instant supply of leads to run with and, in most cases, purchased leads come with name, address, email, phone, and other useful information. You can put them into an auto-responder; call them, or whatever you’re best at closing the most sales with.</p> <p>However, when you are purchasing leads, you must be sure to be very cautious who you buy from. Some lead companies gather their leads through simple check boxes on other web sites where people have already filled out their information. The best leads are those who filled out a form separately just so they could request to receive more information on a home based business.</p> <p>It is also my advice to find leads that come with I.P. addresses and date stamps from the computers of those who filled out the form. This will allow you to know that each lead is a real person that actually requested information and not just automatically generated names.</p> <p>Do your own due diligence on a lead company before purchasing from them. See what others think about the company and even email the company’s sales team with pointed questions about the nature and source of the leads.</p> <p>Purchased leads can prove profitable, if those are chosen wisely.<br /> If you have the time, generating your own leads is always the best, but if you don’t have the time, then choosing a good lead source and using good strategies for converting them to sales will still prove helpful to your business. </p> <p>Bonus:<br /> Here’s a bonus way of gathering leads. I have not had much experience with this, but I here from others that it works quite well.<br /> What is it?</p> <p>Create your own Free For All (FFA) link site. You can do this pretty easily by using a system like <a href="http://www.freeffas.com/" rel="nofollow">http://www.freeffas.com/</a> or one of the many others available.<br /> Although FFA sites are almost completely useless in increasing your search engine ranking, many people still believe it helps. You can use this to your advantage and bank in by creating your own FFA site.</p> <p>After you have created the FFA site, you then find the automatic FFA submission tools that people use, such as <a href="http://www.worldwidepromoter.com/addeng.shtml" rel="nofollow">http://www.worldwidepromoter.com/addeng.shtml</a> , get your site added to these and you will soon have thousands of people submitting to your FFA page every day.</p> <p>The advantage is that you get the contact information of each one of these people who submit to your FFA page. You now have thousands of leads to advertise your opportunity to as you wish.</p> <p>And the more FFA pages you own…the more FFA networks your a part of…the more leads will pour in for you to advertise to!<br /> Just remember, think creatively of ways to gather leads and use them to your advantage!</p> </div> <div class="meta"> <p>Posted November 1, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/01/ezine-advertising/" rel="bookmark">Ezine Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/01/ezine-advertising/#comments" class="comments-link">1 comment</a></h2> <div id="post-10" class="entry-content post-10 post type-post status-publish format-standard hentry category-online-advertising"> <p>What do you look for when purchasing a product?<br /> One of the things we all look for is trust. Let’s face it; we all want to do business with those we trust. Satisfying this psychological buying need is where ezine advertising comes in and saves the day.</p> <p>What is ezine advertising, you may wonder?</p> <p>An ezine is simply an online newsletter. You subscribe for the content and it’s delivered to your inbox daily, weekly, monthly, whatever. There is literally thousands of ezines available today, ranging from Internet marketing, to Kung-Fu, to cooking and cleaning. If you’re interested in something, there’s likely an ezine out there for it.</p> <p>Although, fortunately for the business we’re in, needing to advertise to business opportunity or marketing minded prospects, there are literally thousands of ezines available just in the area of marketing and business opportunities.</p> <p>I currently publish my own ezine that provides free Internet marketing advice (Stilbox.com), and so I can speak from experience when saying that as you publish your own ezine, people start to respect you as an authority figure in your area of expertise. This then creates a relationship between you and the prospect where your prospect is much more likely to listen to an endorsement you make for a product.</p> <p>When you are advertising in an ezine, there is two different ways of going about it. The first way is to publish your own articles in ezines and the second is to simply place ads within the already written ezines.</p> <p>If you choose to publish your own ezine article to be used in an already established ezine, then the rule discussed above still comes into effect. Even if your article is the first article those ezine readers have ever read by you, if your advice is excellent and you establish yourself as a respectable authority figure, then you’ve just dramatically increased your chances of experiencing sales from your endorsement of a product.</p> <p>You might write an ezine article and intertwine your product offering with the article, or simply rely on people reading your tagline at the end of the article to find out more about you and your offering. Either way, ezine publishing is a very effective form of advertising. Oh, and did I mention that this is free advertising?</p> <p>Other than writing and publishing your own ezine articles, you can take the approach of simply placing ads in already written and published ezines. When placing ads in an ezine, there are several rules you will want to abide by in order to experience optimum success.</p> <p>The first thing you want to do is investigate. Some ezines only ever have a couple of ads that go out in each issue. Others are jam packed with ads. I’ve seen some ridiculous ones with so many ads I couldn’t even stand to read the article. But the point here is that the fewer ads you are competing with, the better yours will do. Makes sense, right?</p> <p>The other factor you need to investigate is where your ad might be placed in the ezine. Will your ad be placed at the top, the bottom, the middle, where? Quite obviously, top ads and middle ads would be more likely to do best. Ads in the middle of an article which are in between the text can be very effective since the readers eyes can’t help but glance over the ad. The lesson here is to be aware of where your ad will be placed so you can insure it will be effective.</p> <p>The last area to investigate is whether your ad will just be slapped up on the ezine, personally endorsed by the company, or sent out as a solo ad.<br /> What do you think would be a more effective ezine ad?<br /> a) Solo Ad<br /> b) Personally endorsed ad<br /> c) Normal ad<br /> Looks can be deceiving here‚Ķ<br /> You may be quick to answer “a” or maybe “b”. But what if I were to tell you that “c” may work better than “a” in some cases?</p> <p>Advertisements personally endorsed by the ezines will almost always without a doubt get more attention and be more effective than others. Solo ads, while they may seem to be more effective, can be a tricky judgment.</p> <p>Sometimes, if an ezine reader recognizes an email as just a solo ad, he will ignore it, waiting for the real content. Then, when the article comes, he reads that. So while in a solo ad you are getting exposed all by yourself, not competing with other ads, the reader may be less likely to open your email, while an ad in the ezine itself may be more likely to be seen because the reader will actually open the email to read the article.</p> <p>Don’t get me wrong, solo ads can be very effective, especially if it is a personally endorsed solo ad, but just don’t underestimate the potential power of the regular ezine ad. I’m just clarifying this to help those who would instantly see “solo ad” and think of it being much more effective without really thinking about both sides of the equation.</p> <p>Another very important rule to remember is that larger subscriber base ezines are not always better. You need to find out about the ezine, how they got their subscribers and how many of those subscribers view the ezine on a regular basis. Don’t be afraid to ask tough questions before you go ahead and advertise. Remember that the quality of the subscriber base is more important than the quantity.</p> <p>The last thing I recommend is that before you advertise in an ezine, you should subscribe to that ezine. Then examine the way they present their ads, try and get a feel for the audience and so forth. Doing this will help you to make an intelligent decision of whether it is a good place to advertise and it will allow you to write much more effective ads by learning as much as possible about the audience beforehand. </p> <p>Remember that the more you know about the group you are advertising to, the better you can target your ad specifically to them. And the more you target your ad, the more prospects will notice your ad and the more sales you will experience. See how it all ties together?</p> <p>Ezine advertising can seem costly up front, but in most cases, it is well worth it in the end. Within the world of ezine advertising rests the opportunity for you to get the results you’re looking for by sending your ad to thousands of pre-qualified prospects eager for your type of offer.</p> </div> <div class="meta"> <p>Posted November 1, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/01/banner-advertising/" rel="bookmark">Banner Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/01/banner-advertising/#comments" class="comments-link">1 comment</a></h2> <div id="post-9" class="entry-content post-9 post type-post status-publish format-standard hentry category-online-advertising"> <p>How would you like to know how you can get FREE banner advertising? And how would you like to know how to triple the effectiveness of all your banner advertising efforts?</p> <p><strong>First, what is banner advertising?</strong></p> <p>Banner advertising is when you display your graphical banner ad on the web site of another in order to gain visitors to your site. We all see many of them everyday. Usually they are rectangular advertisements we see at the top of the web sites we visit.</p> <p>A great percentage of websites sell banner advertising space to help bring in revenue for their business. This gives you the advertiser a great opportunity to display your advertisement to their visitors at a charge.</p> <p>Websites that sell banner advertising space will either work as their own ad broker or they will sub it out to an ad brokerage firm.¬† Either way, you can easily find out the prices and purchase banner advertising space on any website that sells banner ad space.</p> <p>When purchasing banner ad space on another’s website, you will want to be sure your ad will be in a visible spot. For example, not as many people see ads at the bottom of pages as opposed to the top of pages.</p> <p>Actually, a great spot on a website to be able to get banner advertising on is in the middle of the page or the side.¬† Many web users today quickly scroll past the top of the page banner ad as soon as they get to a site.¬† This rules the top banner ad useless to reaching many visitors and makes the only real effective area of the site left to advertise on being the middle or side of the pages.</p> <p>Some sites you can even purchase skyscraper banner ads which have greater height than width and stretch much of the side of page and are very visible and unavoidable for web users.¬† This fact has made skyscraper and other side of the page banner ads very popular.</p> <p>Before I let you in on some strategies for doing effective banner advertising, let me explain to you how to get FREE banner advertising.¬† Everybody likes free, right?<br /> Free banner advertising can be achieved through participation in a banner exchange program.¬† For an example of a banner exchange you can check out <a href="http://www.bannersgomlm.com/">www.BannersGoMLM.com</a>, one of the best and most widely used banner exchanges available.</p> <p>In order to participate in a banner exchange you must first have your own website.¬† Then, you simply sign up for the banner exchange and paste the html code they give you into your web pages html and someone else’s banner ad will now display on your site every time your page is visited.</p> <p>Then, for every time someone views a banner on your site, you will earn a given amount of impressions for your banner ad on another’s site.¬† Your best bet is to find an exchange where you will get a 1:1 exchange ratio and there are plenty of them out there.</p> <p>You will also have to upload your own banner ad that you would like display to the exchange programs website to receive impressions on others site.</p> <p>In order to create your own banner ad you can either learn how to work a graphic design program and create your own or you can use one of the many automated wizard tools available on the net for easily creating your own banner ad.</p> <p>NoBSzone of course has banners ads which are approved and already designed for you to use to market your NoBSzone affiliate URL.¬† Using these pre-made banners is probably the easiest way for most people, but some will desire to create their own personalized banner ads as well.</p> <p>So what then are the secrets to creating effective banners ads?<br /> Well, your first step for creating effective banners ads would be to read NoBSzone’s courses on copywriting and educate yourself on that. Banner ads are basically a graphical banner with an attractive headline. Your goal is to get attention and get clicks!</p> <p>When crafting your headline for an effective ad, think targeted. For example, I’ve created banner ads in the past for particular sites that said “Attention ________ Members!” and then proceeded with another headline that created curiosity to click thru to my site.</p> <p>Targeted banner advertising is very effective and will literally at least triple your efforts in almost all cases. That’s why it’s a great idea to take a crack at crafting your own targeted banner ads if you desire to increase your ads effectiveness.<br /> My last piece of advice pertains especially to banner exchanges, but can also increase your efforts in every form of banner advertising.¬† This piece of advice has to do with using banner advertising as a source for gathering leads rather than straight selling of a product.</p> <p>You can create a banner ad (remember targeted banner ad) that offers something and attempts to get their click.¬† Then, instead of being taken directly to your affiliate page, they are taken to your lead gathering page. This is where they will enter their email address into your auto-responder lead gathering system and will then be worked into the sale (for more information read the lesson in this course on auto-responder advertising).</p> <p>The typical click through rate on banner advertising has been only about .08% or less in recent years.¬† I’m a living example that, done right, this is just not the case.¬† I’ve experienced as much as a 9% click through rate on banner ads in the past.¬† You also can defy the norm and use banner advertising effectively.<br /> Listen carefully‚Ķ</p> <p>The key is simple.¬† Create targeted banner ads and advertise only on websites that have qualified visitors.¬† A qualified visitor means a visitor that is already determined to be open minded to your offer.</p> <p>For example, if you advertise a run-of-the-site banner ad on a search engine, the traffic is more generic and only a small percentage will even be interested in a business opportunity related offer.¬† On the flipside, if you advertise on an MLM related or marketing related website, the traffic is targeted and pre-qualified as already being interested in your type of offer.</p> <p>So you must create specialized, targeted banner ads and advertise on targeted websites.¬† Do this and your click through rate will soar so far beyond the “industry standard” that all others will be filled with jealous envy of your success.</p> </div> <div class="meta"> <p>Posted November 1, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <h2 class="entry-title"><a href="https://provinet.wordpress.com/2007/11/01/autoreponder-advertising/" rel="bookmark">Autoreponder Advertising</a>   <a href="https://provinet.wordpress.com/2007/11/01/autoreponder-advertising/#respond" class="comments-link">Leave a comment</a></h2> <div id="post-8" class="entry-content post-8 post type-post status-publish format-standard hentry category-online-advertising"> <p>Would you do business with someone you didn’t trust? Of course not! So why then would you try to sell anything to anyone without gaining their trust first?</p> <p>All too often, we forget about this very crucial element of marketing, whether it is online or offline marketing. It is a proven fact that people are likely to not do business with those they don’t trust. It is time we address this issue and market accordingly.</p> <p>Some of the best online ways of building trust with a prospect is through e-zine publishing and auto- responder marketing. For this lesson we will discuss auto-responder marketing.</p> <p>Maybe you have been entered into an auto-responder message series before. In auto-responder marketing, you enter your leads information into a system that automatically follows up with a template set of personal email messages over a period of days or weeks.</p> <p>For example, someone entered in an auto-responder system would possibly receive an email message each day for a period of 7 days. This series would introduce them to your business in a personal and non-threatening, yet convincing way. </p> <p>Over this time, your emails would be used to develop a relationship and trust with the prospect as well as give you adequate time and room to explain why they need what you’re selling.</p> <p>In this way, your prospect will be thousands of times more open to checking out and purchasing what you have to offer. Some auto-responder message series are several days, a week, or even a month or more long. It is known that a 5-7 day auto-responder series should be considered the minimum. You need to allow yourself enough time and enough room to develop your relationship with the prospect.</p> <p>When writing an auto-responder series, you will want to first educate yourself on copywriting by reading courses like “Hypnotic Copywriting” by Joe Vitale or any other courses on copywriting. Your copy is what will convince your prospect of their need for your offer and get them to buy – it is crucial to focus much energy on this.</p> <p>Lastly, you will want to choose a good auto-responder system to use for this process. There are many available out there, but you will want to make sure they support exactly what you’re looking for.</p> </div> <div class="meta"> <p>Posted November 1, 2007 by <strong><span class="author vcard"><a class="url fn n" href="https://provinet.wordpress.com/author/sidnew/" title="View all posts by sidnew">sidnew</a></span></strong> in <a href="https://provinet.wordpress.com/category/online-advertising/" rel="category tag">Online Advertising</a></p> </div> <div class="navigation index group"> <div class="alignleft"><a href="https://provinet.wordpress.com/page/2/" >« Older Entries</a></div> <div class="alignright"></div> </div> </div><!-- /#content --> <div id="sidebar"> <ul> <li id="archives-3" class="widget widget_archive"><h3 class="widget-title">Archives</h3> <label class="screen-reader-text" for="archives-dropdown-3">Archives</label> <select id="archives-dropdown-3" name="archive-dropdown"> <option value="">Select Month</option> <option value='https://provinet.wordpress.com/2007/11/'> November 2007  (15)</option> </select> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "archives-dropdown-3" ); 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