Banner Advertising

How would you like to know how you can get FREE banner advertising? And how would you like to know how to triple the effectiveness of all your banner advertising efforts?

First, what is banner advertising?

Banner advertising is when you display your graphical banner ad on the web site of another in order to gain visitors to your site. We all see many of them everyday. Usually they are rectangular advertisements we see at the top of the web sites we visit.

A great percentage of websites sell banner advertising space to help bring in revenue for their business. This gives you the advertiser a great opportunity to display your advertisement to their visitors at a charge.

Websites that sell banner advertising space will either work as their own ad broker or they will sub it out to an ad brokerage firm.  Either way, you can easily find out the prices and purchase banner advertising space on any website that sells banner ad space.

When purchasing banner ad space on another’s website, you will want to be sure your ad will be in a visible spot. For example, not as many people see ads at the bottom of pages as opposed to the top of pages.

Actually, a great spot on a website to be able to get banner advertising on is in the middle of the page or the side.  Many web users today quickly scroll past the top of the page banner ad as soon as they get to a site.  This rules the top banner ad useless to reaching many visitors and makes the only real effective area of the site left to advertise on being the middle or side of the pages.

Some sites you can even purchase skyscraper banner ads which have greater height than width and stretch much of the side of page and are very visible and unavoidable for web users.  This fact has made skyscraper and other side of the page banner ads very popular.

Before I let you in on some strategies for doing effective banner advertising, let me explain to you how to get FREE banner advertising.  Everybody likes free, right?
Free banner advertising can be achieved through participation in a banner exchange program.  For an example of a banner exchange you can check out www.BannersGoMLM.com, one of the best and most widely used banner exchanges available.

In order to participate in a banner exchange you must first have your own website.  Then, you simply sign up for the banner exchange and paste the html code they give you into your web pages html and someone else’s banner ad will now display on your site every time your page is visited.

Then, for every time someone views a banner on your site, you will earn a given amount of impressions for your banner ad on another’s site.  Your best bet is to find an exchange where you will get a 1:1 exchange ratio and there are plenty of them out there.

You will also have to upload your own banner ad that you would like display to the exchange programs website to receive impressions on others site.

In order to create your own banner ad you can either learn how to work a graphic design program and create your own or you can use one of the many automated wizard tools available on the net for easily creating your own banner ad.

NoBSzone of course has banners ads which are approved and already designed for you to use to market your NoBSzone affiliate URL.  Using these pre-made banners is probably the easiest way for most people, but some will desire to create their own personalized banner ads as well.

So what then are the secrets to creating effective banners ads?
Well, your first step for creating effective banners ads would be to read NoBSzone’s courses on copywriting and educate yourself on that. Banner ads are basically a graphical banner with an attractive headline. Your goal is to get attention and get clicks!

When crafting your headline for an effective ad, think targeted. For example, I’ve created banner ads in the past for particular sites that said “Attention ________ Members!” and then proceeded with another headline that created curiosity to click thru to my site.

Targeted banner advertising is very effective and will literally at least triple your efforts in almost all cases. That’s why it’s a great idea to take a crack at crafting your own targeted banner ads if you desire to increase your ads effectiveness.
My last piece of advice pertains especially to banner exchanges, but can also increase your efforts in every form of banner advertising.  This piece of advice has to do with using banner advertising as a source for gathering leads rather than straight selling of a product.

You can create a banner ad (remember targeted banner ad) that offers something and attempts to get their click.  Then, instead of being taken directly to your affiliate page, they are taken to your lead gathering page. This is where they will enter their email address into your auto-responder lead gathering system and will then be worked into the sale (for more information read the lesson in this course on auto-responder advertising).

The typical click through rate on banner advertising has been only about .08% or less in recent years.  I’m a living example that, done right, this is just not the case.  I’ve experienced as much as a 9% click through rate on banner ads in the past.  You also can defy the norm and use banner advertising effectively.
Listen carefully…

The key is simple.  Create targeted banner ads and advertise only on websites that have qualified visitors.  A qualified visitor means a visitor that is already determined to be open minded to your offer.

For example, if you advertise a run-of-the-site banner ad on a search engine, the traffic is more generic and only a small percentage will even be interested in a business opportunity related offer.  On the flipside, if you advertise on an MLM related or marketing related website, the traffic is targeted and pre-qualified as already being interested in your type of offer.

So you must create specialized, targeted banner ads and advertise on targeted websites.  Do this and your click through rate will soar so far beyond the “industry standard” that all others will be filled with jealous envy of your success.

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